Tutorial week 4

*Reference materials: Lecture notes 2 and 3 and relevant text book chapters*

Question 1

Research is divided into two major sectors - academic and private. From your textbook, read up on the section relating to academic vs private research and summarize the points that differentiate between these two. You may find this reading in Chapter 1 of Wimmer and Dominick (pg 14-16 in the latest 9th edition)

Academic	Private
Public colleges & universities Ø   Conduct public sector research	Non-governmental companies Ø  Conduct private sector research
Public Ø   Share raw data	Private Ø  Results are private, cannot be obtained by others Ø  Business competition (You share, you lose)
Don’t have specific deadline (comparison with private sector)	Operate under some type of deadline (comparison with academic sector)
Less expensive (comparison with private sector) Ø   cover overhead costs Ø   Low cost motivates large media companies	Expensive Ø  Must consider such expenses Ø  For professional people Ø  Need resources from expert fields
Basic Ø   Perform many studies for industry	Classified Ø  Theoretical / scholarly

Question 2

1.     Selecting & defining research problem.

·        Is it worth doing?

·        Make sure the topic is relevant to society.

2.     Determine topic.

·        Is it worth to conduct?

·        Relevant to society.

·        Significant.

3.     Review of literature.

·        Review                              =    Look back

·        Literature                        =    What researchers has done before your research   

                                                             Exhaustive (cover every single thing)

4.     Stating hypothesis / research questions

·        Stating                               =    Create

·        Hypothesis                      =    A statement / A former regarding

                                                              relationship between variables

·        Research Questions     =    General / Open-ended questions

·        What you wish to find out / investigate.

·        Questions you want to find out to answer your research.

5.     Collect relevant data

·        Pre-design

·        Getting answer for my research

·        Exmaples :            Questionnaire

    Interview Question

    Coding Sheet

    Journal 

    Notebook

6.     Analyze and interpret the results

·        Collecting information

7.     Present the results in an appropriate form

·        Analyze

·        Conclusion (from data)

         Example : 60% prefer xx , 40% prefer yy

8.     Presenting result in an appropriate form

·        Publish in journal

By, 
Xyi :D
Chua Xin Yi
(0310191)